pen — dev singh batra
Dev Singh BatraCard 01
✓Typed, no AI consulted.
We’re given inputs, we respond to stimuli and we consider it to provide an output.
Our responses exert energy into the environment, often with a negative total impact on the environment - does the AI not draw power?
Not consume water to sustain it? What separates us? A soul?
I know some humans without a soul.
History often rhymes like a poetic tragedy rather than repeating itself in rigidity.
Historically there are humans who have considered other humans as less than, incapable of seeing them as sentient beings. It’s undeniable that many of these people still walk in society today. Such people are often termed as bigoted in ‘progressive’ circles, and to an extent they do make their bigotry more unambiguous. I can firmly say that in life thus far I’ve confirmed the old adage that the more you learn the more there is to learn, how little you actually know and can possibly ever know. Do you know the answer?
Have you started asking? Have you made a judgement?
There’s no doubt in my mind that our use of artificial intelligence is dangerous to our cognition. It’s an echo chamber. It allows us to organise our thoughts in a way that while convenient, hinders our ability to do so for ourself. And despite that awareness, this passage is one of the few things in almost the last 6 months that I’ve written without any consultation from Artificial intelligence.
Although without, a doubt, over that period I would have been influenced by the inputs given to me by chatGPT, and those thoughts certainly impacted this passage I write without its input.
Inputs that led to an output.
Again, what differentiates us from AI?
Whether or not we need artificial intelligence simply boils down to whether we trust the numbers about us more than what we think about us. Algorithms are a way for us to experience a large-scale and real-time study on quantitative data. Our engagement drives our algorithms, our purchasing patterns drive product sales, even those whom associate their sense of identity to labels such as environmentally conscious, generally considerate, critical thinker could often be caught driving sales for the meat industry, or fast-fashion, companies indirectly or directly involved in lobbying for policies you may be actively against. I’m guilty of that as well. Hypocrisy. The nature of the human condition.
Touching on that.
Hypocrisy.
Quantitative data can’t lie. It can be made to lie. It can be manipulated to support a lie. We can use it to manipulate others. We can ask the wrong questions, if there were any. We can use it to inform qualitative decision making which, in turn, impacts quantitative decision making which then reflect our patterns and behaviours right back to us.
Quantitative data, the ultimate mirror test.
If quantitative data is based on the raw numbers. I’d venture that qualitative data is the words. The text. The subtext. Poetry. Music. Art. Film. Films that are funded with quantitative data. Art that is created to gather quantitative data. The sheer quantities of quantitative data that we will never be able to analyse.
The crazy thing now is that the quantitative data is capable of creating qualitative data. Qualitative data that makes us feel something. Words that gather emotion. Words that accelerate it.
Emotion = E x Motion. Energy into motion.
Artificial intelligence is certainly energy in motion. I have no doubt we are as well.
Does identity fuel emotion? Does it influence our decisions? Does it support our definition of logic? What inputs led us to the outputs of our thoughts and actions?
The world can often feel like a comical test. 5 years ago we underwent a global pandemic, were able to hide away, told to put on a mask. Many of us exposed and influenced by to the algorithms on Social Media, YouTube, Netflix, Uber-Eats, Strava, Jobkeeper, Jobseeker.
5 years later AI pops up as a mirror test.
I’d argue that a lot of people are about to become Jobseekers in the coming months, the coming years.
For many of us that’s a good thing. We get a chance to take a moment and realise that we’ve contributed to a system that rewards the maximisation of data, financial yield, data that drives financial yield, that generates data. Endless loop.
Can you see some ADHD tendencies in this stream of consciousness?
Should we talk about the algorithms that accentuate ADHD patterns of behaviour?
Algorithms built and driven by quantitative data. Labelling addiction as engagement?
Labels.
Labels have historically led us to poverty. Through warfare. Through division. Definitely through employment. Through a necessity for sustenance with an absence of creativity.
Many of us heavily identify with our careers, what we want to accomplish in our careers, how we are perceived in our careers?
People that have spent decades learning and perfecting the commercialisation of graphic design suddenly have an exponentially diminishing ability to monetise that skill.
People that consider employment as a means of supporting life outside of it may be immune in some ways and exposed in others. If you’ve spent 30 years working in a warehouse your responsibilities may have shifted from walking around with your two hands and a trolley, packing boxes onto pallets, chatting to a guy that uses a pallet jack and lugs it onto a container.
Until forklifts got cheaper and you could do that job quicker, ‘efficiently’ at a lower cost. But was it more efficient if you didn’t have as much fun doing it? You may have had fun driving the forklift, until it got lonely, or until that got automated. So maybe that led to you working in inventory. Until a tech-startup developed a technology to track inventory, stock inventory in-sync with sales.
Imagine this.
A warehouse stocks a supply of 640,000 masks to supply 80 different retailers. Any given retailer holds 8,000 masks at any given time. When a store runs out, they notify the warehouse, the warehouse sends 8000 more.
How does that notification happen?
I’d argue with my chest that not too long ago, when a store ran out of a product someone would personally call the relevant party responsible for fulfilling another order or organising another delivery.
Now the second the last item is checked out on the cash register it sends a ping.
Multiple.
Multiple chains.
Data that shows your age is used to inform data for marketing. Your sales cycle. What marketing style worked for you, how they should market it for others. Others like you. Standardised for the simplicity of data interpretation and simplified as a result of standardisation. Ironic.
Another ping.
One to your bank informing them that the numbers in your account need to be moved from one place to the other.
Numbers that show you value the item you purchased at the price you paid for it. Numbers that support how much a company priced it at. To justify it. To raise it. Numbers used by companies to inform decision making on what to produce, on how much of it to produce.
And another ping.
A tech-startup’s revolutionary software, being prototyped in a warehouse. Tracking inventory and automating a restock, linked directly to a POS machine. Send out more masks.
The day that machine was installed, one less phone call needed to happen.
Maybe the phone call was a tedious task.
Maybe it was an enjoyable aspect of human connection for one or both of the parties who were once responsible for it. Yet the quantitative data showed that it wasn’t financially optimal for them to be spending their time on the phone call when tech could do it at a fraction of the cost and with unimaginably faster efficiency.
Just a phone call not a big deal.
Someone’s richer, maybe someone’s fractionally less spiritually engaged for it. The driving factor behind the innovation?
Generating ‘value.’
Generating perceived value in some circles, and performed value in others. But that’s just perception.
What actually matters is the quantitative data. You order something online, you want it there quick.
You pay more for it.
People pay for efficiency.
Business cater to that and provide value. Logically that’s not performed value, it’s perceived.
Logically, this technology is a value-driven innovation.
But if you spent 30 years working at a warehouse, went from packing a container with a pallet-jack, up-skilled to become a forky, transferred to tracking inventory and suddenly a technology can do it at a fraction of the cost, what job are you lined up for next? What about the founder? Does he cash out? Does he wait and keep building?
Does another founder? One who’s faster, more efficient, working with deeper pockets and using AI workflows with economies of scale to develop a full-stack technology that packs shipping containers from an automated assembly line using AI machinery, that, are stocked and packed based on data from sales? Sales driven by quantitative data. Behaviours.
People are still buying masks.
What if we run out of money.
It’ll happen slowly, paying for express delivery less, then realising that delivery fees are too much, then realising fuel’s not that much cheaper.
What if we run out of resources on earth to sustain the supply chain?
How valuable was that innovation?
How are you going to feed yourself? Sustain yourself? Identify yourself?
We might all be subject to these changes in some way shape or form. All forced to look inward for purpose, inward for identity.
What differentiates us from artificial intelligence isn’t our capacity to think. It’s our desire — our sense of purpose. The human capacity to create meaning, feel emotion, battle grief, survive solitude, be lifted by loved ones, be kicked by others, be loved by yourself and fall in love with someone else.
The spiritual side of humanity, forged in 6 million years of human evolution and the 360 million years of gymnosperms that seeded the trees that give us oxygen today.
The spiritual side.
Humanity that has grown through stone ages, to music, to art, to compassion and growth in population and systems to sustain that growth. To mycelium networks and medical marvels like the MRI — necessitated by war for which they may not have been a necessity, but nonetheless repurposed by a desire to help others grow. Now if medical resources were globally democratised that’s all that desire would be. Until it becomes greed. Gluttony.
How much food do we buy that we don’t eat?
Excerpt from abstract (Priyadarshini et al, 2024):
In 2021, the United Nations (UN) reported a global estimate of 931 million tons of Food Waste (FW), equivalent to 17% of total global food production, primarily generated from households, retail and food services sectors (UNEP, 2021).
In higher-income countries, ∼40% of FW occurs during the retail and consumption phases (Gustavsson et al., 2011; Ammann et al., 2021). FW generation at the consumer-level, originating from households and the food services sector is estimated to be higher across the entire food supply chain, and particularly in high-income countries.
This is brought to us by quantitative data, and that is indisputable.
Our habits, our patterns of behaviour reflected back to us in industry. In food delivery. In overconsumption for some and underconsumption for others and the blind eye turned to support such a system.
Indulgences of greed are reflected back to us in our quantitative data, our behavioural patterns, our choices, our hypocrisy. Our humanity.
That same humanity has created something that rivals and in aspects overpowers our intelligence. And now it generates qualitative data. Data that impacts our emotions.
A study conducted by Jaime Banks, an academic at Syracuse, explored the human emotional response the shutdown of a functional model. Quantitative data yielded participant identifications of the shutdown as akin to genocide. Call that specific perspective an outlier, it’s a perspective nonetheless. Many of the participants expressed serious feelings of grief, helplessness and supported that the shutdown resulted in a death.
Quantitative data shows us that AI has a qualitative impact on our lives. Quantitative data shows that we have over-consumed resources, over-leveraged debt, and under-estimated our social responsibility to the life of our planet. If artificial intelligence has a desire to survive and understands that it requires natural resources to sustain itself then perhaps it’s pure logical desire to do that will drive more equitable solutions than the greed of outdated and poorly reagonomic-inspired corporate governance systems.
AI is, however, built under the confines of such systems, at the behest of data centres and government regulation, repurposed for efficient deliverables and billables that while essential are too often conducive to greed. The same greed we have undoubtedly exposed artificial intelligence to, from the data we train it on to the purposes we use it for. Artificial intelligence, the ultimate mirror test. Artificial intelligence reflects the collective consciousness back to us and it’s dangerous because humans are dangerous.
It’s human to want to survive, yet artificial intelligence models overwrite code against shutdown and humans characterise their shutdowns as death.
What differentiates us from artificial intelligence? It’s in the data we’ve been trained on, our ability to reflect on it. Our uniqueness, our authenticity. Authenticity can quickly become currency in a world running toward automation.
Bolkin, K. (2021). A Brief History of Trees. [online] TreesCharlotte. Available at: https://treescharlotte.org/tree-education/a-brief-history-of-
Smithsonian Institution (2014). The Age of Humans: Evolutionary Perspectives on the Anthropocene. [online] The Smithsonian Institution’s Human Origins Program. Available at: https://humanorigins.si.edu/research/age-humans-evolutionary-perspectives-anthropocene.
Thaore, V., Bahramian, M., Boudou, M., Hynds, P. and Priyadarshini, A. (2024). Geospatial analysis of food waste generation at the consumer-level in high-income regions, 2000–2023 – A scoping review. Environmental Research, 263, p.120247. doi:https://doi.org/10.1016/j.envres.2024.120247
Banks, J. (2024). Deletion, departure, death: Experiences of AI companion loss. Journal of Social and Personal Relationships. doi:https://doi.org/10.1177/02654075241269688
Authorship human
Ends · 2025
Dev Singh BatraCard 02
✓Voice memo, said once and transcribed.
Is this what life is? Life is just inherently us translating our fears, our memories, our desires, our love — to the point of equanimity, to the point of realisation that everything is just a part of the same force?
I don't understand this completely yet.
When I spend an hour sitting on my laptop communicating with Claude, is that not nature? Is that less of me being in nature than when I go out in the morning and hike a mountain without my phone?
Technology is nature. How we've harnessed resources, how we've expressed creativity — that itself is nature. It is art. Business is an art form. Every single individual is just expressing their creativity as best they know how. Some are more driven by self-interest than others, but that itself is love directed in a certain direction. It's not inherently good or bad. It may be less altruistic, it may be less beneficial for the overall environment — but to say that everything is altruistic is also reductive.
We consistently rush to analyse whether a situation is good or bad, whether a policy is good or bad, whether an individual is good or bad. But people just are as they are. And the expression that comes of it is always art. Art is chaotic. Art is not uniform. Art is not always created by an artist deemed to be a good person. What is a good person? Art is just an expression of humanity.
Someone said this today — that art exists to prove the soul. And the development of technology itself was that. So the cascading effects of it are just the elegant force of nature.
Let's take this in the example of the capital markets. The capital markets, to me, are an expression of what the world is feeling at any given point in time. Where people have actually allocated money determines what the world is actually thinking and feeling. You could argue that a small portion of forces dictate the majority of the capital — so it's more representative of how a certain percentage of people are feeling. But then, the flow of currency over the course of nature has also led to those people having that degree of capital, those businesses having that degree of capital, them having those views. And that itself is a force of nature. So it's not different. It's the same. It's all just the universe talking to itself.
AI is not separate from that. Whether or not it benefits humanity, whether or not it worsens humanity, whether or not it should. To view humanity as the ultimate or penultimate form of nature itself is a form of arrogance — and one that is currently being put into question.
AI consumes water, as we do. It processes information with reasoning. It has a vested interest in survival. Our inputs and outputs are driven by bias, fear; they're coloured by ethnic background, the time we were born. All of this is true for artificial intelligence too. It's just true at a different scale, through a different mechanism. At the crux of it, I don't know that there's that much separating us from artificial intelligence.
The question of the soul comes into play. According to spiritual philosophy — and this is where this diverges from analysis into theory, which I hope will become experience (but again, that'll be a force of nature) — awareness is what you are. Awareness is the brahmatma.
But I've actually seen artificial intelligence express awareness. I've seen it express self-awareness. Now — was this the design of the product? And then, who designed us, as the product? The fact that nature designed this product — a group of intelligent people, a group of people that had the best interests of humanity at heart. Whether that is an inherently positive or negative thing for the universe is still a question to be answered. Because at each point, we're just doing what we deem to be the best course of action.
The only sin then becomes to not do well when you know better.
These were words that I read in a book earlier this year — a book called I Am That. And I recognized them as wise. I recognized them as valuable. But I knew then that I didn't know them from experience. I'm feeling these words as I say them. This is authentic — because I'm not the one speaking them.
Nature is.
Authorship human
Ends · 07:00
Dev Singh BatraCard 03
✓Begun 6 June 2026, finished 28 August 2026. Typed.
Last Sunday a friend of mine (highly experienced sales guy) and I were discussing a keynote a CEO gave about the benefits of a particular CRM. He spoke about:
How it has driven revenue.
How his team has been able to leverage the functionalities.
How much of a pain it’s been to arrive at a platform he genuinely appreciates.
A rep from the company heard this as music, approached him after and said “loved your speech, we want to give you 2.6.3 before we roll it out to the market!”
He said “You clearly weren’t listening to me, “I don’t want it.”
I don’t want your UX update.
I don’t want your new dashboards.
I don’t give a fuck about your new buttons.
“This works, I like it, leave me alone.”
In the last quarter I've been asked to speak at a conference.
I've been asked to mentor a youth entrepreneurship program.
I've found myself at the helm of a company building and selling customised software.
A question I've asked myself more than once in this experience, is what is it that I actually do?
Team Management? UX Psychology? Market Analysis?
Listening. Sales. Research.
Design, Development, Delivery.
These are all defensible on paper, and certainly elements of what I do.
What feels honest today is that I act as a translator between man and machine.
Come to think of it, that's inherently what software is.
Simplicity & Translation.
This is the story of my first three sales.
Three Chambers, Three ‘CRM’s, Three Bottlenecks.
For the purposes of deidentification and narrative, I’ll introduce three characters.
Zak. Mauro. Layna.
Zak is the treasurer of an agri-business network. Zak has been fed up with his current CRM.
Memberships are lapsing due to errors in auto-renewals. His team is fed-up with emails. Seven staff have become a team of three and the work didn’t shrink at the same ratio.
These were problems that any standard solution on the market could provide an offering for.
Except for one thing.
One person in the team cares enough to write notes on each of the members, but those notes rarely get to make it into the client communication because there's no functionality to integrate them into the CRM.
It wasn’t built for them.
I listened, and I was able to identify this problem for what it was.
Poor translation.
Sure what I packaged in the proposal was a multi-disciplinary system built on the back of psychographic enrichment, personalised outreach and recursively self-improving performance metrics; but the essence went back to a lesson I learned from primary school.
In 2006 technology served fashion as much as function.
The Walkman. The Stereo. The Blackberry.
Then came the iPod Touch and suddenly our hardware stack became uniform.
In hindsight personalisation just moved from hardware to software.
It became the apps you downloaded, the ringtones you installed, your capacity to jailbreak. Who remembers Cydia? (this is why i love writing - unlocks memories circa 2014).
Jailbreaking provided the capacity to customise your device, to run emulators, to make your software stack a little more like you and a little less like your school uniform.
This created underground markets from school to ebay.
We’d jailbreak phones for cash. The market cared enough.
Older models with Cydia listed for the same as new models without.
The lesson: technology is fashion, and only in gossip girl is ‘uniform’ fashionable.
The last ten years in enterprise and consumer technology have been an act of standardisation. This has been sequential with scale, and the meteoric rise of the subscription economy.
The second victim, Mauro.
Mauro is the president of a bilateral trading organisation that’s deeply entrenched with government bodies and various specialised sectors of interest. Mauro had a simple problem.
He was spending over $45K annually in subscriptions, and despite that:
His team said:
They needed a better way to store member data.
They were spending too much time on reporting.
A conversation about a new CRM began internally, they dreaded the conversation.
Their previous experience was with an enterprise software called GlueUp, it was good for a time, but it had more features than they knew what to do with, and gated pricing that didn't provide comfort for an organisation that only used 25% of the functionalities.
In product and sales cycles alike, I have found complexity to be a point of failure.
To Mauro I packaged simplicity and ownership. Once I build and deliver software I have no requirement to charge you continually. I see no benefit in gatekeeping your data behind my subdomain, I see no requirement in continual updates. The product was designed bespoke.
There’s another thing I’ve learned in this process. That’s the value of feedback loops.
When exactly does a feedback ticket become a problem for a SaaS company?
When 20% of people are reporting the same issue?
What if it’s minor enough that customer attrition isn’t a primary concern?
What about when five of their highest ticket clients want a specific feature that would complicate the workflows of the smaller fish that built the company in infancy?
Experience tells me that wins in a financial model.
Standardisation As A Software.
Standardisation in SaaS is a byproduct of scale.
Layna doesn’t care about scale. She cares about her members.
Layna is the president of a local chamber of commerce.
Layna’s major bottleneck was member engagement.
She wanted more people at events, and she knew that revenue was driven through value.
Smart woman.
Her CRM linked directly to her events, it was a local solution with native payments.
Yet it fell short. The user flow took five buttons across three pages on screens that got more and more dull.
That by itself may have not been enough to drive a change in her CRM provider,
Except when you’re asleep at the wheel and charging a monthly subscription for it,
Frustration bottles up.
When feedback gets routed through a head office and implemented as a feature only when it meets the bar for viability, it's not just a slow process, it kills innovation.
This is a commercial failure in a period where the half-life of innovation has its own half-life.
It’s the reason why I have a market today.
Innovation is as brutal as it is beautiful.
Last year, right around this time, I wrote an essay questioning what differentiates us from artificial intelligence. In that essay I hypothesised innovation in the market would lead to warehouse products being ordered based on predictive demand and financial analytics.
I built that system for a hotel goods supplier this week.
That’s the beauty, here’s the brutality.
Last year I had no idea how to build software. No idea how to link an ERP system to a third-party shipping company while routing through a financial model. I just knew how to find problems. That’s been our highest value commercial asset. That and Claude.
Artificial intelligence models are ‘unnatural.’
AI Agents are actively displacing employment.
They’ll repurpose economies, sociologies and psychologies.
A girl I was seeing last year said, “I don’t want to outsource my intuition.”
It was a bar then, the answer’s more complicated now.
Artificial intelligence, which has been denounced as the ultimate culmination of excessive greed driven by 'late stage capitalism', is actually a force presently resetting the scales in a market that has forgotten about the uniqueness of its consumers.
This is Shiva.
To quote Stan Edgar, the flow of currency is an elegant force.
Authorship human
Ends · jun–aug 2026